I couldn’t get this right for many, many days, but now I’ve got it! It’s SESC, or Serviço Social do Comércio, which means «the Trade’s Social Service». It’s a private non-profit institution made up of business people working with goods, services and tourism. According to their website they offer informal education to the Brazilian people through events, mostly related to culture and sports, but also to other fields. Brazil is a country with great social differences and in the 1980s SESC decided to focus on education as education is key for social transformation. They started having more cultural events and building even more cultural and sports centres. We visited SESC Interlagos which is the one closest to where we live, and as you can see in some of the pictures they have football fields, tennis fields, swimming pools, areas where you can have a BBQ etc. They also have an area for exhibitions and this summer/fall (January 8th-April 10th) it’s about the participation of the Brazil women’s national football team in the Olympics during the last two decades. I really enjoyed it as I used to play as well and as women’s football needs to be promoted more!
This year I really want to show everyone another side of Brazil that the media isn’t showing. My impression is that the only thing they talk about and publish photos of are the beaches and the favelas, but there is so much more to this country. I want to show you what an average Brazilian do and see every day. Of course Brazil is a huge country (it covers half the area of South America and has 200 million inhabitants) and I can only show you a tiny bit of it, but I still think my contribution can change some minds out there. I hope you’ll enjoy my posts and photos this year!
Stay tuned for photos from last weekend’s street market!